Why People Behave

You lace up your running shoes for a familiar 5K loop through the neighborhood. The morning air is crisp, your legs feel unusually light, and you power up the final steep hill with every ounce of str…

It’s a crisp Sunday afternoon. You’re lounging on the couch with friends, cheering as a touchdown lights up the screen. But while your friends are celebrating the team's victory, your focus is el…