Why People Behave

We have all been there: a quick five-minute break turns into an hour-long odyssey through a digital landscape. Your thumb moves with a mind of its own, flicking upward in a rhythmic dance as vibrant …

Have you ever found yourself mindlessly scrolling through your TikTok For You Page, only to stop abruptly because everyone seems to be doing the exact same dance or using the same sound bite? Within …