Why People Behave

Simple explanations of why people behave the way they do. We explore everyday human behavior, habits, and patterns in clear, easy-to-understand language.
How Does the Desire for Novelty Shape Our Social Media Use?

How Does the Desire for Novelty Shape Our Social Media Use?

A Daily Moment of Scroll Imagine sitting on your couch, scrolling through Instagram after a long day. Each post you see is a mix of dazzling images and engaging videos, pulling you de…
Why Do We Seek the Thrill of Notifications?

Why Do We Seek the Thrill of Notifications?

The Pull of a Notification Imagine you’re sitting at a café, coffee in hand, scrolling through you…
What Drives Us to Seek Instant Gratification?

What Drives Us to Seek Instant Gratification?

Waiting for the Buzz Imagine scrolling through your Instagram feed while waiting for your morning …
Why Do People Chase Trends on TikTok?

Why Do People Chase Trends on TikTok?

A Common Moment in Daily Life Imagine scrolling through TikTok, where you see the latest dance cha…
How Does the Need for Belonging Shape Our Online Interactions?

How Does the Need for Belonging Shape Our Online Interactions?

A Morning Scroll Imagine waking up and reaching for your phone, bleary-eyed but eager to check Ins…
What Makes Us Crave Engagement on Social Media?

What Makes Us Crave Engagement on Social Media?

A Moment of Connection Imagine scrolling through your Instagram feed after a long day. You pause a…
What Drives Our Desire for Validation on Social Media?

What Drives Our Desire for Validation on Social Media?

A Moment of Connection Imagine scrolling through your Instagram feed, pausing at a photo of your f…